No Other
Name
Pictures
Videos for oragnisations and individuals.
Simple . Authentic . Clear
Content before form.
Videos that resonate.
"What really decides consumers to buy or not to buy is the content of your advertising, not its form."
- David Ogilvy
It is easy to mistake technical excellence for good filmmaking.
Yet, technical excellence alone seldom impacts viewers.
Good story-telling does.
Our work is guided by the fundamentals of good story-telling. Find out more here.
We share below ways these fundamentals inform our work.
WHY WORK WITH US?
"Joey" is a video for a Muay Thai coach who wanted viewers to know her, and be inspired to try Muay Thai. Departing from conventional action-packed videos, we focused on ensuring her message came across authentic and clear. An intimate piece on emerging from adversity wiser and more determined, this video exemplifies our ability to tell a compelling story, simply and effectively.
SELECTED
PROJECTS
FIRST VIDEO IN 80 YEARS
Kian Huat Restaurant
A catering company wanted their first ever video in 80 years. As they are not a household name, establishing trust and credibility was our first concern. That meant no generic loosely structured montage videos. Our client needed a clear identity. Inspired by the owner's passion, ethics and sincerity, we embedded these qualities within a narrative that weaved together their history, values and present endeavour. The authenticity displayed by our client also made him more relatable and trustworthy. Our client said the video exceeded expectations.
ADAPTING TRADITION
Project on Ji Xiang Ang Ku Kueh
A client wanted to document how a household brand kept its traditional delicacy relevant. Featuring the 2nd-generation owner, the modest production offers insights into their history and methods. Based on a draft script provided by the client, we curated the content to ensure coherence and continuity. Visually, our creative influence is seen in the use of camera movements and behind-the-scenes food production footage to reinforce the narrative that the brand takes a dynamic and hands-on approach towards keeping the traditional delicacy relevant.
RECRUITING STUDENTS
Triple Threat Basketball School
A basketball school wanted to recruit more students. Our first step was to develop a coherent structure to communicate key information. However, information alone seldom moves people to action. Our solution - hearing from people they relate to. The effort spent sourcing for very specific testimonies and conducting detailed interviews paid off. They significantly enhanced the video's core message - a school that not only delivers quality outcomes, but also genuinely care about the students' development and well-being. The video quickly garnered high viewership.
SwimRay Swim School
High Commission of Brunei Darussalam
HP Chain (Tech Company)
The Chevrons Club
OTHER
VIDEOS
SOCIAL MEDIA CLIPS
EVENT VIDEOS
